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By Zahra Al-Kateb | September 11 2014
Each day this week on the social media channels, they will feature a clip from the new social film series, leading up to a full reveal of the entire film. The story is centered on a woman named Alice and her travel adventures. The posts on the social channels will be written from the traveler Alice’s perspective and will focus on her thoughts and discoveries as she travels to Ritz-Carlton Reserve resorts in exclusive destinations around the world.
The sneak previews of the series will be available this week and shown exclusively on the social channels. On Friday, September 12, the entire video will be unveiled on The Ritz-Carlton Reserve Tumblr page.
“We have the most engaged audience of Ritz-Carlton fans and followers across social media channels that any brand could ever wish for. Therefore, it is a pleasure to have created something truly unique and tailored for this valuable group” said Ed French, Chief Sales and Marketing Officer for The Ritz-Carlton. “At a Ritz-Carlton Reserve the service philosophy has been carefully crafted to help individual guests unlock the secrets of individual places. It is a philosophy that successfully reveals the personality of each unique location to create unforgettable experiences. The video series has been designed to take our social media audience on a journey around these beautiful destinations.”
(Source: The Ritz-Carlton)