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SUGARCANE To Debut At The Palazzo In Las Vegas

By webadmin |  August 13 2008


LAS VEGAS – With a $70 signature cocktail, clubs seeking to attract elite travelers are still going strong. SUGARCANE, a
new nightlife venue from
restaurant group SUSHISAMBA, debuts
on Friday, Aug. 15, 2008 at The Palazzo Resort-Hotel-Casino, adjacent to SUSHISAMBA’s Las Vegas outpost. The nightclub embraces the spirit
and design aesthetic of Brazil, Japan and Peru. SUGARCANE is the first West Coast location for
SUSHISAMBA’S late night concept.

“The experience at
SUGARCANE will be unlike any other in Las Vegas,” says Todd
Rubin, general manager, SUGARCANE. “Samba dancers, geishas, distinctive
cocktails and over-the-top interior design will ensure that this interactive nightlife
experience fulfills its promise for stylish entertainment.”

THE SPACE
A dark corridor from
SUSHISAMBA leads guests to the 4,000-square-foot
SUGARCANE nightclub. Designed by ICRAVE,
an award-winning design studio with deep roots in the hospitality industry, SUGARCANE’s
interior fuses the raw and industrial with polish and sophistication. A stage, dance floor and DJ booth are made of
bamboo, smoked and frosted acrylic, resin and paper. Gold and chocolate brown leather cover exotic
wenge wood banquettes. More than 4,000 custom-made
simulated “sugarcanes” drop down from the ceiling and contain moving lights
that wind through the tubes and rods. Internationally-acclaimed
lighting designers Isometrix developed an innovative lighting program with theatrically-colored
lights projecting through the dramatic sugarcane ceiling terrain.

Glimpses are stolen
back and forth between the main room and VIP area which is situated behind a
barricade of broken-down walls and fencing behind the bar. The VIP area includes plush seating, mood
lighting, global handicrafts and Brazilian
Favela street finds.

Celebrated
Brazilian graffiti artist Felipe Yung (“Flip”) displays his talent with spray
paint in various elements of SUGARCANE’s dcor.
As one of Brazil’s
most influential street artists, Flip’s work reflects urban culture and
Japanese calligraphy. His signature
characters, including “Flipitos” (little ones) and “Jagunos” (giants
with small heads), are showcased throughout both SUSHISAMBA and SUGARCANE.

SUGARCANE is
available for special events and occasions.
The nightclub includes 174 seats in the main area and 20 seats in the
VIP room.

THE AMBIENCE
SUGARCANE will play
host to a number of special events and performances. On select nights, expect capoeira – a Brazilian
dance that incorporates martial arts which gained popularity in the 16th
century amongst sugarcane plantation workers; samba dancers; geishas; Japanese taiko
drummers; models posing as Brazilian soccer players as they juggle soccer balls
at the entrance; and SUGARCANE’s in-house dancers. Resident DJ’s spinning a blend of music
genres ranging from house to Top 40 to Brazilian and Japanese pop will on
occasion be accompanied by live bands.

The
percussion-driven “SUGARBEATS” promotion will take place every Wednesday night,
beginning in September and will feature an eclectic variety of DJs, music
genres and rhythms in partnership with nightlife guru Marc Jay. Doors open at 10 p.m. Table reservations can be
made in advance at tables@sushisamba.com (mailto:tables@sushisamba.com).

THE COCKTAILS
SUGARCANE serves SUSHISAMBA’s impressive array of
signature cocktails. To reflect the
restaurant’s Japanese, Brazilian and Peruvian culinary roots, SUGARCANE’s
in-house mixologists offer cocktails made from fresh muddled fruits, juices and
herbs. Out of 17 featured drinks, eight are
exclusive to the Las Vegas
menu.

Highlights on the
menu include the Parisian Geisha
(vodka, sake, mint and lemongrass), the Figo
(Montecristo spiced wine, fig liquor, pear juice and lime) and the Bushido or “Soul of Japan” (shochu, plum
sake, muddled plum and daikon beer float).
New cocktails join SUSHISAMBA
classics such as the national drink of Brazil, the Caipirinha, Peru’s frothy and famed Pisco Sour and variations of Japanese
Chu-His along with much more.

SUGARCANE’s
signature Cocktail Tree ($70) is a
great way to experience many different drinks with groups both large and
small. This festive collection showcases
12 different drinks (four samples of three different drinks), creatively positioned
within the branches of a wrought-iron, sculptural “tree.”

With one of the
largest sake collections on the West Coast, SUGARCANE is one of the few
nightlife venues to host sake bottle service.

“You can order
standard drinks anywhere,” states Rubin.
“SUGARCANE continues the tradition of SUSHISAMBA’S distinctive and fresh cocktail program.”

THE DETAILS
SUGARCANE is open
Thursday through Saturday from 11 p.m. to 4 a.m. with no cover charge; industry
night runs every Wednesday beginning at 10 p.m.
The industry-standard dress code is enforced.

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