London, United Kingdom – Reported by Elite Traveler, the private jet lifestyle magazine
Exciting new British fashion talent Teatum Jones is to create “The Dorchester,” a printed 100 percent pure silk double georgette silk scarf inspired by the iconic luxury London hotel, launching at London Fashion Week Spring/Summer 2013 and to be sold exclusively at the city’s great style emporium, Liberty, from Tuesday, September 18, 2012.
A “Teatum Jones Fashion Tea” will be held on The Promenade at The Dorchester bringing fashion week to all London fashionistas and showcasing both the Teatum Jones Autumn/Winter 2012 collection, and “The Dorchester” scarf – available at Liberty online and in store that day, priced at £245 (approximately $380).
Catherine Teatum and Rob Jones studied at Ravensbourne College of Design and Central Saint Martins, respectively. They worked with Luella Bartley, Warren Noronha and John Richmond before setting up Teatum Jones, and were picked up by Liberty in their second season for Spring/Summer 2012. This year has seen the launch of the Teatum Jones’s Spring/Summer 2012 collection in Canada, adding to existing retail territories in the UK, US and the Middle East. Teatum Jones has also been listed on 2012 Hot Lists in UK magazines including Vogue, Elle, Stella and The Observer.
Liberty womenswear buyer Stephanie Jones commented, “It was love at first sight during fashion week when I wrote an exclusive order for Teatum Jones. I was instantly captivated by the couture elements to their beautifully draped silk dresses and ethereal prints. Their collection has proved to be as commercial as it is beautiful which is why we are very excited to learn of their scarf design collaboration with The Dorchester for which we are proud to announce ourselves as the exclusive retail partner. I predict something beautiful and luxurious, forward thinking, layered with hidden narrative and utterly charming.”
Catherine Teatum, creative director of Teatum Jones, commented, “Our design has drawn inspiration from the graphic nature of the metalwork on the balconies, the duality between the bold architecture and the elegant interior, the strength, character and regeneration of the hotel over the decades, juxtaposed with black and white photographs of the staff from the hotel’s early years. We merged bold graphic lines with softer elements inspired by colors from within the hotel’s most famous suite into a liquid romantic fantasy. The hardest aspect was limiting ourselves to one design.” Teatum added, “I can picture the Teatum Jones woman in these surroundings, the unabashed beauty and vibrancy pull you into a magical world.”
Rob Jones, also a creative director at Teatum Jones, says of the project, “Storytelling has always been key to our designs. We have been captivated by The Dorchester and its heritage and spent hours exploring behind the scenes and unraveling the hotel’s rich archive. What perhaps is one of the most inspiring aspects of The Dorchester is its ability to remain true to the glamour of the past while having such a constant and contemporary allure.”
The Dorchester Scarf is available to purchase exclusively from Liberty on Regent Street, and from their online store shop.thedorchester.com
The Teatum Jones Fashion Tea sittings on The Promenade take place at The Dorchester on Tuesday, September 18 at 2:15 p.m. and at 4:45 p.m., and are priced at £52 per adult, which includes a glass of champagne. For reservations or further information, phone The Dorchester at 44-20-7629-8888 or email restaurants.TCL@dorchestercollection.com.