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By Chris | May 16 2014
In the past months, Nobu Hospitality has announced an aggressive expansion plan with new hotel properties in development in the most exciting global markets; ranging from Eden Roc Miami to City of Dreams Manila to Chicago and Riyadh amongst others.
Today, Nobu Hospitality is excited to announce its first European hotel, the Nobu Hotel Shoreditch in London. The Nobu Hotel Shoreditch London, which is currently under construction and projected to open in Q1 2016, is under a long-term management agreement between Nobu Hospitality and the Willow Corp Sàrl, the owner of the hotel. It is being developed by Meir Abutbul, the London based boutique hotel developer.
Nobu Hospitality will open the 156 room hotel at 10-50 Willow Street in the Shoreditch area of London with food and beverage menus to be developed by Chef Nobu Matsuhisa specifically and uniquely for the hotel. As with all Nobu properties, the design will reflect both the city of origin, as well as Nobu Hospitality’s signature east-meets-west philosophy. The overall interior design is a creative collaboration between Ben Adams Architects and Studio PCH. Additionally, the hotel will feature banqueting and meeting rooms, a state-of-the-art fitness centre and modern amenities combined with superior service.
Since opening their first hotel in Las Vegas at Caesars Palace, Nobu Hospitality has strived to establish a hotel offering which is centered on delivering a fun-luxury experience with unique Nobu DNA touch points for the guests. “We have worked hard to create meaningful and luxury experiences,” said Struan McKenzie, chief operating officer Nobu Hospitality. “After just one year, we are thrilled with the reception and honors we are receiving, including from CNN Travel, The Robb Report and Luxury Travel Advisor. These awards and recognition are reinforcing our commitment to our guests and hotel owners as we continue our global portfolio growth.”
The architectural design draws on the vibrant cultural and industrial context. The hotel’s five stories are fractured into angular, fair-faced concrete balconies which combined with cantilevered corten steel beams, form a seemingly frayed edge to the northern façade. Six protruding slab edges penetrate the glazing and accentuate the horizontality of the volume. Utilizing innovative printed, layered glass, the highly reflective façade balances privacy and exposure, and interacts with its surroundings through the interplay of color, reflection and light. An intimate landscaped garden at the site’s eastern edge is articulated into terraces, seating and planting, and provides natural light and access to the generous lower triple height restaurant and bar space.