It’s slightly surprising that British fashion designer Paul Smith is just now opening a boutique in San Francisco. A city beloved by Smith since his self-described “hippy days in Haight-Ashbury,” the Northern California metropolis has the intimate quality and laid-back attitude perfectly suited for Paul Smith men’s and women’s clothing.
Located on Geary Street, Paul Smith San Francisco began business earlier this month. Housed behind a 1950’s facade, the interior reflects that of all Paul Smith shops – a delicate combination of the original architecture with a mixture of mid-century modern and traditional turn-of-the-century design. Conceived by Smith and his creative team, the shop draws inspiration from mid-20th century designers such as Donald Judd and Paul Evans.
Smith explained that he chose Geary Street, as opposed to Union Square, for the shop because the building embodies so much character. The historic architecture gave Smith the opportunity to create a series of rooms for different aspects of his brand – shoe and accessories room, suit room and an area dedicated to his personal art collection. Just as his clothing puts a twist on the traditional English look, each room fuses multiple influences to establish a unique experience.
Full of detailed fashions and even a selection of period furniture, the shop surely helps put luxury and personal touches back into the shopping experience, something Smith has long been known for.
Paul Smith San Francisco is located at 46-50 Geary Street. Visit paulsmith.co.uk.