Lungarno Collection To Open Florence Property

By Katherine Greene

Portrait Venice

Portrait Firenze

Expanding its already lavish line of luxury hotels, the Lungarno Collection announces its fifth Florence location, expected to open in April 2014.

The Portrait Firenze, with its 36 suites, sits in a desirable location, nestled on the banks of the River Arno and on the Ponte Vecchio. Sticking to Lungarno Collection form, the hotel was designed by Michele Bönan, the Florentine designer behind all of its properties. Pulling from the resort’s Tuscan surroundings, Bönan combined the traditional craftsmanship of Florence with the Italian haute-couture that sprung up in the city during the 1950s.

The new Ferragamo family-owned location was designed with families, couples, and stylish and sophisticated travellers in mind.

“We are thrilled to be unveiling Portrait Firenze in one of the most stylish cities in the world,” said Valeriano Antonioli, CEO of Lungarno Collection. “Like its forerunner, Portrait Suites in Rome, we are now developing this handcrafted experience in iconic locations that puts our clients center stage and will distinguish itself from a traditional hotel experience: we call it a Portrait Experience: personal, individual, sincere, passionate and inspiring.”

The Portrait Firenze will grasp the iconic style of 1950s Florence with handcrafted furniture, luxurious fabrics and locally-sourced materials. Guest rooms will welcome visitors with Salvatore Ferragamo bath amenities, bathrooms enveloped in Carrara marble, oversized king-sized beds, and Portrait honor bars—filled with local gourmet treats. Also featured are innovative Bluetooth sound systems and in-room iPads, found in all guest rooms.