By Katherine Greene
Louis Vuitton / America’s Cup Pop-Up Store
Sailing enthusiasts and style-savvy shoppers alike will have the chance to celebrate the 30th anniversary of the partnership between Louis Vuitton Cup and the America’s Cup yacht race with the opening of a Louis Vuitton pop-up store at this summer’s events in San Francisco.
Thirty years after the luxury leather-goods brand sponsored the first deciding match for the America’s Cup race, Louis Vuitton is offering customers exclusive designs and products at a one-of-a-kind shopping experience.
The store, which is located in the America’s Cup Village at Pier 27/29, provides visitors with rarely seen views of the races as well as behind the scenes video content and live streaming coverage. With a blend of traditional Louis Vuitton style and nautical elements, the Louis Vuitton Cup Collection caters to both athletes and attendees. Items like the Louis Vuitton Cup Moccasins in Calf Leather and the Tambour Louis Vuitton Cup Flyback Automatic Countdown Watch are available alongside more exclusive options like limited edition “San Francisco” Neverfulls, sandals, and beach towels, only available at the pop-up location.
The temporary boutique, which will remain open until the America’s Cup conclusion on September, 21, also provides a private experience with an invitation-only salon on the second floor.
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