While the average fashion show is a mere fifteen minutes long or less, industry insiders know that the road to the runway is never an easy one. Months of preparation, including designing and re-designing, model castings, hair and makeup selections, strategic seating assignments and more—it’s all part of the process of producing a show.
For the first time, Italian label Dolce & Gabbana is taking fashion fans backstage for a look at what really went on behind the scenes during the making of their spring 2010 showing. With a series of minute-long webisodes entitled the “Pre-Show Diaries” available on YouTube, those who were unable to score a front-row seat to Milan Fashion Week have the next best thing: an exclusive look at how the whole thing came together.
Visit www.youtube.com/dolcegabbanachannel to tune in.