Four Seasons Hotel Florence Introduces 24-Karat Gold Facial

Florence, Italy – Reported by Elite Traveler, the private jet lifestyle magazine

Befitting the lavishness of the Four Seasons Hotel Florence—the ornately frescoed hotel is housed in a 14th century palazzo once owned by the powerful Medici family—the property has launched a luxurious 24-Karat Gold Facial at its exclusive spa. The entirely natural treatment takes inspiration from the precious metal’s rich history of beautifying traditions; after all, Cleopatra is believed to have slept with a gold mask every night. She had good reason. Firmer skin, reduction in wrinkles and a radiant glow are all attainable from gold’s healing properties.

The opulent two-hour facial (about $560), introduced by Japanese company UMO, delivers a special solvent via their proprietary PGA/Nano mist technology, which dissolves the gold, carried via paper-thin aureate leaves. The liquefied metal then crosses the skin’s barrier and immediately activates its lifting, firming and lightening results. At the end, sumptuously soft, measurably rejuvenated skin is unveiled.

Following the treatment, which is the first to be offered at a metropolitan resort in Italy, guests can meander through the enchanting Giardino della Gherardesca. Breathe in the fresh floral-scented air as you discover Florence’s largest private garden, encompassing 11 bosky acres of Tuscan countryside in the heart of the city.