Exclusive coverage by Elite Traveler, the private jet lifestyle magazine
Acapulco, Mexico — Making an all out play for elite travelers, the Los Cabos Convention & Visitors Bureau and the Tourism Board of Baja California Sur used Tianguis, the annual Mexico tourism trade fair to unveil a presentation “Los Cabos: Setting New Standards in Luxury Travel.”
Positioning its appeal to the private jet set, Ella Messerli, a representative of the CVB and General Manager of the Marquis Los Cabos, noted at the opening of her comments the addition of a new FBO (private jet terminal) in late 2009. She noted 43 private jets on the tarmac as she was leaving Los Cabos for Acapulco as evidence the destination has become “a suburb of Beverly Hills.”
In conjunction with Baja California Sur Secretary of Tourism Alberto Trevino, Messerli outlined for 25 minutes a continuous stream of new hotels, resorts, golf courses, marinas, shopping and other facilities specifically targeting the high end traveler.
Among the high end hotel openings in 2009 she noted Espiritu, Barcelo, Zoetry Casa del Mar and Sirena del Mar while in terms of developments Phase 1 of Tortuga Bay has opened, work on Puerto Los Cabos, a 1,900 acre gated community with Jack Nicklaus and Greg Norman golf courses is moving forward, and Phase 1 for Grand Solmar, a 293 suite project is slated to start in January 2011. Montage Los Cabos, a sister of the highly acclaimed Montage Laguna Beach and Montage Beverly Hills is expected to move forward as is Chileno Bay, she said. Yet another project, Diamante Cabo San Lucas, with an 18 hole Davis Love III golf course is in the works.
Messerli noted that events continue to draw elite travelers, pointing to the 1st Annual Marine Show held in April, the Puerto Los Cabos (fishing) World Cup October 10-13, four additional major fishing tournaments, including the $850,000 prize Bisbee, plus the launch of the Los Cabos International Film Festival November 5-10, 2010.
Other enhancements private jet travelers will find of interest include an expansion of retail complex Luxury Avenue which in December added stores from Chopard, Cartier, Ferragamo, Paul & Shark and Hermes.
Additionally Capella, Las Ventanas, a Rosewood Resort and One & Only Palmilla have added new spa treatments, and on the culinary front, six Los Cabos chefs were recently honored with the Star Diamond Award from the American Academy of Hospitality.