Corum Opens New Subsidiary in Russia

Jewelry and Watches

January 18th, 2013

Moscow, Russia – Reported by Elite Traveler, the private jet lifestyle magazine

Montres CORUM has announced a new subsidiary in Russia. In order to give the market all the attention it deserves, Antonio Calce – Corum CEO and partner – has appointed Davide Montagna as Brand Manager for Russia.
In recent years, Corum has been moving fast, recapturing legitimacy, in order to reposition the brand back in its rightful place at the forefront of the Swiss watch industry. Corum has made considerable investments and equipped itself with the means to grow in terms of structural organization, product development and distribution.
Based on its determination to build a presence on a long-term basis, Corum opened a new subsidiary exclusively dedicated to this market by appointing Davide Montagna as Brand Manager as of January 1st 2013. Through successfully developing the business of several high-end watch brands in Russia for more than ten years, Davide Montagna has gained a comprehensive view and authentic experience of the Russian market. He is entrusted with the mission to strengthen brand awareness and to develop Corum’s visibility and sales in
Russia significantly. He has to build up a highly qualitative distribution network, as the strength of the brand on the Russian market influences significantly the European and worldwide sales.
Mr Antonio Calce – Corum CEO and partner – declared: “I am really proud to have Davide
Montagna on our team to manage the Russian market. He has a great sensitivity to luxury
and a thorough understanding of the Russian culture. His professional experience there
has proven his ability to create value as well as his perfect knowledge of the brand
management strategies. It is a major step for a watch brand to manage distribution directly
in Russia.”