By Miranda Katz
Corum, the high-end Swiss watchmaker, is opening a new flagship store in North America at Miami’s Aventura mall.
The Americas—particularly Latin America—have become the brand’s second most important market, making Miami a strategic location for the new boutique. This boutique will add to Corum’s worldwide collection of stores, with locations already in Geneva, Hong Kong and Shanghai.
“This is another important step forward for Corum,” CEO Antonio Calce said. “Since 2006, we continue to consolidate our strong distribution network and with the support of a partner like Levinson Jewelers, Corum will be offered a great showcase in the market. Together with exceptional timepieces such as those from our Bridges collection, we will be able to ascend the brand to yet another higher level.”
Corum’s partnership with Levinson Jewelers, who boast impeccable work, a high-end network and remarkable professionalism, was integral to the brand’s development in South Florida.
“As a luxury and unique brand – Corum has experienced very strong growth due to the strength of its collection for the past few years,” owners of Levinson Jewelers Mark and Robin Levinson said. “[We are] confident about the prospects of the Corum boutique in Aventura Mall. The establishment of a Corum boutique in Miami will further enhance and confirm the strong mission of the brand in the Americas, sealed with an intense commitment by Corum management.”
Ranked by Travel + Leisure as the second most visited shopping mall in America, Aventura is an ideal location for Corum’s new boutique. The Haute Horlogerie boutique offers an exclusive Corum showcase, which the brand hopes will promote its image and play an ambassadorial role for its points of sale around the world.