Boucheron, the jewelry of sensual desire opens a boutique in Geneva
The prestigious Maison Boucheron, who celebrates its 150th anniversary this year, is pleased to announce the opening of its boutique located on the luxurious rue du Rhone in Geneva.
In this new boutique, you can discover the jewelry collections as well as exceptional High-Jewelry pieces in diamonds, sapphires, emeralds or rubies on black, white or yellow gold. Boucheron also offers its emblematic jewelry lines: Exquises Confidences, Trouble, Quatre, Déchaînée, Ava available in rings, bracelets, necklaces and earrings. Boucheron’s precious timepieces such as the Reflet, la Carrée, la Ronde et les MEC are also offered. Boucheron’s pieces manifest of the creative audacity, the know-how and the standard of excellence of the House which have all contributed to the success of the jeweler since its creation in 1858.
Already present in the United States of America, Taiwan, China, Hong Kong, Malaysia, Dubai and Qatar, Boucheron continues the development of its boutiques on an international scale, in the world’s biggest capitals of the world. “Switzerland, and more specifically Geneva, are not only a part of the most dynamic luxury markets, but they are also part of the most influential markets in terms of beyond luxury”, states Jean-Christophe Bedos, CEO Boucheron. “I’m very happy to know that the Swiss can now have access to our creations thus joining the circle of worldwide privileged clients”.
13, rue du Rhône
TEL: +41 22 311 70 71
FAX : +41 22 311 70 73