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Bulgari returns to its roots with its first luxury hotel in the Italian capital, where the brand was founded in 1884.
By Alex Martin | July 2 2020
Bulgari Hotels & Resorts has announced plans for a new property in Rome. The hotel, which is expected to open in 2022, represents something of a homecoming for a brand that was first founded in the Italian capital in 1884.
The project has been years in the planning with developers scouring Rome’s storied streets in search of the perfect location. They finally settled on a beautiful building in the Piazza Augusto Imperatore next to the mausoleum where the great Roman emperor Augusto was laid to rest. The location will put Bulgari Hotel Rome in the very heart of the Campo Marzio neighborhood, a stone’s throw from Via del Corso and Via del Babuino, the iconic Spanish Steps and the Bulgari flagship on Via Condotti.
The building is not nearly as old as its neighbor and was constructed between 1936 and 1938. However, it will undergo an extensive renovation by Italian architectural firm Antonio Citterio Patricia Viel before it becomes Bulgari Hotel Rome. The project will work in tandem with a larger restoration of the piazza. Bulgari will aid the project by donating to the planned replacement of the lighting system of the Ara Pacis with a new environmentally-friendly system.
The new Bulgari Hotel Rome, which will count over 100 rooms, most of them suites, and a restaurant curated by Michelin-starred chef Niko Romito. Il Ristorante and a Bulgari Bar will be located on the top floor to guarantee unparalleled views of the Eternal City. As well as other luxury amenities like a world-class spa and state-of-the-art gym, Bulgari Hotel Rome will house a unique As unique reading room containing a collection of precious volumes dedicated to the history of jewelry. The library will be open to the guests and to the public by appointment only.
“We are particularly proud to have secured such an extraordinary location for the new Bulgari Hotel in Rome,” says Bulgari CEO Jean-Christophe Babin. “This hotel represents a remarkable achievement for Bulgari that will finally have its own ‘temple’ right in the city where the company was founded and that still represents nowadays the beating heart of the brand. It will be by far Roma’s most luxurious hospitality experience ever”.
News of the hotel comes at a good time for the city. Romans have had little to celebrate in 2020 after the Covid-19 pandemic hit the city hard. It also has tough times ahead as the tourist industry for which it is so reliant will be wiped out until the threat has passed. By 2022, tourists are likely to be making up for lost time and the attraction of the new Bulgari Hotel Rome is likely to be a significant pull for high-net-worth individuals.
Bulgari Hotels & Resorts has been very selective with its locations, only choosing major cosmopolitans and ultra-luxury resort destinations. It has just six properties (Milan, London Dubai, Bali, Beijing, Shanghai) at the moment, however, it is expanding rapidly after establishing itself as a major player in the hospitality sector. Rome becomes the fourth project in the worth with other properties in Paris (2021), Moscow and Tokyo (2022) already underway.