NY Auto Show Report: Jaguar Land Rover Celebrates Success

New York, New York – Reported by Elite Traveler, the private jet lifestyle magazine

Jaguar Land Rover (JLR) opened its presence at the New York International Automobile Show (4 – 15 April) with a press conference confirming record global monthly retail sales; the announcement of an all-new Jaguar sports car and Land Rover marking 25 years of operations in the United States.

Speaking at the show, JLR CEO, Dr Ralf Speth confirmed that global retails in March were the highest monthly total ever for both JLR and the Land Rover brand.

“JLR retailed more than 45,000 vehicles in March,” said Dr Speth “This is a 40 per cent increase over March last year and the highest monthly retail total ever.”

“We also saw the best ever retail total for the Land Rover brand, up almost 45% against March 2011. Jaguar increased its sales too, by more than 25%.”

He added: “When you consider JLR’s performance so far this year – more than 45% ahead of last year – it’s clear we are on track to grow a sustainable business; a solid and profitable company.”

Also at the show, Jaguar’s Global Brand Director, Adrian Hallmark, announced that an all-new sports car will be introduced. “Called the F-TYPE, this exciting new car reflects the confidence and ambition of the Jaguar brand,” said Hallmark. “Full technical details will be announced later in 2012 prior to the car going on sale in mid 2013.”

Land Rover also celebrated 25 years of operations in the US by displaying the Evoque convertible concept and a new version of the DC100 Defender Concept in a version of the expedition livery inspired by the 1,000,000th Land Rover Discovery/LR4 currently on an 8,000 mile journey from the model’s birthplace in Birmingham to Beijing.

“Jaguar and Land Rover are two of the hottest brands in the U.S. market,” commented JLR North America President, Andy Goss. “We are coming into the New York International Automobile Show with both brands really on a roll with sales in North America in March up by 28 per cent against last year.”