IWC Opens Residential-Style Madison Avenue Flagship

New York, New York – Reported by Elite Traveler, the private jet lifestyle magazine

Fans of Schaffhausen-based Swiss watchmaker IWC (and of fine timepieces in general) will want to visit the brand’s new flagship boutique on Manhattan’s Madison Avenue. Set up like a luxurious residence with different themed “rooms” to showcase IWC’s many watch lines, the boutique also includes hand-picked IWC Collection products that match the adventurous spirit of the company. Carbon fiber road bikes, custom professional diving equipment and fashion accessories complement the stunning Aquatimer, Portofino and Portuguese watch models on offer. Pick up a new military-chic Top Gun Miramar Chronograph ($12,700) or opt for a more horologically special Portuguese Perpetual Calendar ($37,100 in red gold; $41,100 in white gold).

www.iwc.com