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By webadmin | July 2 2010
Beverly Hills, California – Reported by Elite Traveler, the Private Jet Lifestyle Magazine
Westime and Richard Mille were proud to sponsor the inaugural edition of the “Art Project Los Angeles 2010” charity auction benefiting AIDS Project Los Angeles. The VIP event and live and silent auctions, which took place at Bonhams & Butterfields Los Angeles June 25 to 27, raised more than $235,000 for APLA’s critical programs.
Westime and Richard Mille donated an RM 011 Ti Americas Black limited edition watch for the event’s live auction. The timepiece represented the debut of a 50-piece limited edition that will not be available to the public until September, when Richard Mille’s American flagship boutique opens in Beverly Hills. The RM 011 Ti Americas Black garnered the highest bid of the weekend-long event-$92,000-which is above its retail price.
“Westime has called Los Angeles home for more than two decades, and we are honored to support one of our home town’s most important causes,” says Greg Simonian, president of Westime. “Like fine art, Richard Mille watches are rare and beautiful creations. The art auction at Bonhams was the perfect place to reveal this new watch, while helping APLA’s mission.”
In addition to the Richard Mille watch, artworks by Andy Warhol, David Hockney, Robert Rauschenberg, Pablo Picasso, Jean Michel Basquiat, Roy Lichtenstein and Chuck Close were auctioned at the event.