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By webadmin | November 1 2008
IWC Schaffhausen Arrives in Beverly Hills announced the opening of its new boutique in the heart of Beverly Hills.
“I am incredibly excited about our new location in Beverly Hills. It is a true sign of our ongoing success and commitment to the US market,” comments Benoit de Clerck, President IWC North America. “IWC has maintained a consistent growth in the US. I firmly believe that the brand will continue to experience strong results, especially in Beverly Hills.”
The boutique on Brighton Way will be IWC’s first boutique in Los Angeles and the 24th project globally. It will feature the unique and sleek design inherent in the brand’s DNA. The interior will showcase the highly exclusive “Signature Furniture Series,” designed in particular by IWC’s in house creative team.
It is the first multi-storey storefront by IWC, soon to be followed by Time City Beijing and Twin Villas Shanghai and extends a formal invita-tion into the world of IWC luxury. “We wanted to make our mark in Beverly Hills,” says de Clerck. “And this is one of the many ways in which we plan to announce our arrival.”