Best Shopping in Vienna

Aquamarine diamond ring by Schullin

Starting at the Hofburg, the prestigious streets of Kohlmarkt, Graben and Kärntner Straße form what is known locally as the ‘Golden U‘, a hub of elite luxury shopping.

Once the traditional home of court jewelers and tailors, the area today is a mecca of chic boutiques and palatial flagship stores. Elite travelers will discover the latest in haute couture and exquisite designer jewelry, at some of the most exclusive addresses in the city.