La Chaux-de-Fonds, Switzerland – Luxury Swiss watchmaker Ebel has become an official brand partner with both Spanish football giants Real Madrid CF and Dutch team AFC Ajax, adding to their similar partnerships with England’s Arsenal, German champions FC Bayern Munich, Scotland’s Rangers and French champions Olympique Lyonnais. Ebel is now the official luxury watchmaker to Real Madrid and also the official timekeeping partner to AFC Ajax Rangers of Scotland and.
“Professional football in the 21st century, with its state-of-the-art stadiums and sophisticated broadcasting techniques is more than simply big business,” said Ebel president Thomas van der Kallen. “The profile of the typical fan has changed and at the same time luxury has become more affordable. You could say the convergence of high-end football and luxury goods was just a matter of time.”
Ebel is producing a watch from its new 1911 TEKTON range featuring an exclusive movement specifically designed for football and issued in limited editions bearing the insignia of each club. The Caliber 245 times each half of a match (“245” standing for 2 x 45 minutes) and also indicates extra time.