Basel, Switzerland – Graff, the house famous for its diamonds, unveiled new novelties at the Baselworld fair in an exclusive presentation for Elite Traveler here in Basel, Switzerland. Only two years after revealing its inaugural watch collection, Graff has come out with their very first movement, the Calibre 1. Housed in a new men’s dress watch, the Graffstar Grand Date, the movement features a 50-hour power reserve and big date at 12 o’clock. The case, designed in Graff’s signature style, is reminiscent of a single diamond held in place by lugs representing prongs. With a choice of a white or black dial, the 18K gold watch is finished with a black croco strap.
Also new this year is the stunning MasterGraff Tourbillon in platinum. Limited to just five pieces, only one has been produced thus far. Retailing for 1 million British pounds ($1.5million USD), the 47mm watch contains roughly 300 diamonds (around 35 carats), with a bezel set with 24 large stones that have each been uniquely cut in order to fit each facet of the bezel perfectly. The balance weight, bridge and rotor of the self-winding movement are all decorated with baguette diamonds as well.
Michel Pitteloud, CEO of Graff Luxury Watches said clients of the house typically own or fly by private jet and have largely been unaffected by the downturn. He said its watch division has increased the brand’s profile with men, as well as traffic to the 30 boutiques around the world where Graff watches are sold exclusively.
Other new introductions include desk clocks, pens and diamond tuxedo studs.