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By Chris | September 12 2013
Bangkok has some 350 Italian restaurants, according Holger Jakobs, Sales & Marketing Director at St. Regis Bangkok. So when the hotel opened in 2011 it meant there was lots of pressure to make sure Jojo would stand out, particularly as the first property for the brand in Thailand. Perhaps added to the pressure to perform, the hotel’s owner, the American born, now Thai tycoon William Heinecke also owns the next door Four Seasons among his varied businesses.
Attention to detail and special offerings claims Jakobs has enabled St. Regis to excel. For example, he says the Italian eatery sends its head chef to Italy to source limited production chocolates and cheeses that are flown in twice a week. While sometimes it means supplies run out of particularly popular items, the hard to get goodies have developed a strong local following. A former Deputy Prime Minister of Thailand was dining at the next table when I lunched there this week.
With 51 of its 227 keys suites St. Regis has a large following with VIPs. The building contains both a hotel and serviced residences, and Heinecke has two of his apartments as part of the hotel inventory, one three bedrooms and the other a four bedroom unit. The three-bedroom duplex has a private pool, spa, gym and wine room. Décor includes original costumes from The King and I.
The hotel has become a hot spot for events by luxury brands. Louis Vuitton had taken over the Decanter, the wine lounge when I visited. However Fortune 100 companies are also frequent users for CEO level meetings and Jakobs said facilities are perfect for top-level strategic planning sessions.
The hotel runs from floor 12 to 24 meaning that rooms are above the din of Bangkok traffic. There is a 12th floor lobby lounge with outdoor bar and patio perfect for sunset drinks.