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By Zahra Al-Kateb | August 4 2014
British retailer, AllSaints is set to launch its new Las Vegas flagship location at The Forum Shops at Caesars later this summer. At more than 12,000 square feet, AllSaints Caesars will be the second largest store in the brands global portfolio and will offer a multi-level shopping experience.
Each AllSaints store is unique and AllSaints Caesars is no exception. The store boasts more than 1,400 square feet of digital display screens that will stream the creative content produced by AllSaints Studios.
In addition, the store will feature an 8 foot by 4 foot sewing machine table originally constructed in 1906 to make sails for ships. A traditional English red telephone booth modified to house an interactive display will allow customers to shop online, in-store.
The exterior facade reinforces the AllSaints values of craftsmanship and digital innovation by featuring 346 sewing machines against a backdrop of more than 1,000 square feet of LED displays.
Founded in London in 1994, AllSaints creates design-led clothing for men and women. The brand expresses attitude and individuality through a strong digital presence, deep-rooted links to music, and its film division, AllSaints Studios.
(Source: The Forum Shops at Caesars)