Wolf & Badger Opens Store in New York

By Olivia Cuccaro

New York’s famed Soho shopping district has added another luxury retailer to its chic streets. Hailing from the UK, Wolf & Badger debuted its first US retail outpost on Grand Street, among high-end neighbors like Alexander Wang and Saint Laurent.

Founded in 2010 by brothers George and Henry Graham, Wolf & Badger curates a selection of independent brands from around the world to offer customers a unique shopping experience both in-store and online. All brands are available for purchase on a three-month rotating basis, pulling from a roster of more than 700 emerging fashion lines.

The 2,500 sq ft retail space features men’s and women’s fashion, accessories, footwear and jewelry as well as homewares and limited-edition pieces made exclusively for Wolf & Badger’s US store. On the upper level, designer jewelry collections are on display near a designated “meet the maker” area for in-store events and appointments. Sleek black floors complement light wood paneling and white architectural accents to highlight the range of products.

“For several years, Wolf & Badger has built a reputation in the UK and online for launching new designer brands,” said Henry Graham, co-founder and creative director for Wolf & Badger, in speaking to Elite Traveler. “Our first US store is an opportunity to bring the best of these labels to the discerning New York market and provide a different and dynamic shopping experience to the city.”

Wolf & Badger’s US flagship currently includes brands such as Donhall & Bell, Subella London, Parlor, Vyayama, Kasun, Joana Salazar and nearly 100 others.

“We’re thrilled to bring a unique and refreshing product mix to the Soho neighborhood,”  added George Graham, co-Founder and CEO of Wolf & Badger, in speaking to Elite Traveler. “The area is undoubtedly a true world capital for shopping and we’re very excited to build on that reputation with something new for locals and visitors alike.”

Wolf & Badger is located at 95 Grand St, New York, NY 10013. Shop online at