CEO Jordy Cobelens

TW Steel’s horological philosophy celebrates oversized watches.

Wearing a TW Steel is all about making a statement. It’s about showing the world that as a bold and ambitious individual, you wear a timepiece reflective of your personality. It demonstrates your appreciation for the finer things in life while allowing you to continue to maintain and express your individual style.

Jordy and Ton Cobelens, the founders of TW Steel—and CEO and chief design officer respectively—saw an opportunity and seized it through the creation of TW Steel in Amsterdam in 2005. Since then the brand, offering affordable luxury with its timepieces, has gone from strength to strength with 140 models in the collection and availability in over 100 countries worldwide. As a lifestyle brand, TW Steel, meaning “The Watch in Steel,” offers men and women the ability to strike a balance between work and play, acknowledging that style remains an important element of your overall look, whatever your surroundings.

With a collection of oversized watches showcasing something for everyone, TW Steel can take you from effortless chic to industrial design in a heartbeat. The brand enjoys deep roots in the entertainment sector, in particular music, and in high-octane environments such as Formula One as “Official Timing Partner” to Lotus F1 Team. The fusion of all these elements is incorporated into each and every TW Steel.

PR & Communications Manager Stuart Morrison