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By Chris | March 22 2013
This week, IWC Schaffhausen announced that it will be the official ‘Festival-Time’ Partner of the Tribeca Film Festival in New York.
On April 10, IWC Schaffhausen’s one-off timepiece, the Portuguese Automatic Edition ‘Tribeca Film Festival 2013’ will go up for auction at Antiquorum Auctioneers – the world’s premier watch auctioneers of modern and vintage timepieces. The entire proceeds will go towards the Tribeca Film Institute.
The Portuguese Automatic Edition ‘Tribeca Film Festival 2013’ features a Pellaton winding system, 7-day powerreserve, and date display. The 50000-caliber family of large IWC-manufactured movements was originally developed for the Portuguese Automatic to mark the start of the new millennium. The hands, numerals, and hour markers are made of rose gold and set against the slate-colored dial. The 18-carat gold medallion bears the logo of the Tribeca Film Festival and the milled lettering “Unique Piece”.
Georges Kern, CEO of IWC, says “the unique Bordeaux subdials harken to a time of Hollywood glamour and iconic red carpets, while the slate colored dial is inspired by Tribeca in lower Manhattan, laden with steel and concrete buildings that are home to some of the cities most iconic architecture and is a culture movement within itself.”
The collaboration is part of a long history of IWC Schaffhausen’s relation with the film industry, having worked with the Cannes Film Festivals and the International Film Festival Dubai.
Tribeca Film Festival was founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff in the aftermath of the September 11 terrorist attacks in an effort to reinvigorate Downtown NYC.