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Making Light and Money from the Swiss Currency Crisis

By Neharika Padala |  January 18 2015


Yvan Arpa may best known for using salvaged steel and coal from the RMS Titantic to launch a tribute watch when he was CEO of Romain Jerome. He also produced a tourbillon watch, a complication designed to improve accuracy of mechanical watch timekeeping, with no hands.

Son-of-Art-Cut-Bye-Bye-Euro2

Since launching his own company Artya he has presented electrocuted steel cases, dials decorated with the wings of real butterflies and others incorporating spent bullet cases.

 

Taking a different approach to protest the move last with by the Swiss National Bank to let the national currency rise against the Euro, today Arpa released Bye Bye Euro 2, a follow-up to his 2011 version, decorating the dial with the pan-European currency after a proper shredding.

 

Asked if he planned to offer a Swiss Franc version, the every ready Arpa simply said, “Why not. My Russian customers are ordering the Bye Bye Ruble.”

 

On a serious note, the price is CHF 5,900. In other words, Swiss Francs thank you.

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