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By Neharika Padala | November 10 2014
Last night, luxury Swiss watch brand Hublot celebrated the launch of its first timepiece with the Los Angeles Lakers – the King Power “Los Angeles Lakers” – the Official Watch of LA’s famed basketball team. Lakers star player and Hublot Brand Ambassador, Kobe Bryant, joined in the celebration with Hublot Partners John and Greg Simonian to unveil the new timepiece to the public for the first time.
Boasting 16 NBA titles, the Los Angeles Lakers are among the most successful and storied franchises in the NBA, and one of the most popular teams in the world. In the heart of the city, a Lakers game effortlessly fuses basketball with fashion, celebrity, luxury and excitement. The King Power Los Angeles Lakers is Hublot’s first timepiece with the renowned basketball team since Hublot became the Official Timekeeper of the Los Angeles Lakers in January 2013. Hublot has produced two timepieces with Kobe Bryant, a Hublot Brand Ambassador since March 2013 – the King Power Black Mamba and the King Power Black Mamba King Gold.
Hublot and Kobe Bryant celebrated the launch last night with an exclusive event at Hublot’s Beverly Hills Boutique, followed by an intimate dinner nearby. Four Laker Girls assisted in the unveiling of the timepiece, in addition to Lakers Legend James Worthy. As a Lakers Hall of Famer, Worthy is credited as one of the 50 Greatest Players in NBA History. Worthy was selected #1 overall in the 1982 draft and was the 1988 NBA Finals MVP, as well as a seven-time NBA All-Star.
Ricardo Guadalupe, CEO of Hublot, shared: “It is through these partnerships that Hublot continues to bring the ‘Art of Fusion’ to the world of sport. Hublot has been a proud partner of the Los Angeles Lakers, one of the most popular and legendary teams in America, since 2013, and we’re thrilled to now bring this partnership to life with the launch of the limited edition King Power Los Angeles Lakers.”
Jeanie Buss, Lakers President/Governor, said: “The King Power Los Angeles Lakers is an exemplary representation of the team and its proud history of being a first-class organization. It is through innovative partnerships with global companies like Hublot that the Lakers will continue to remain at the vanguard of the sports world.”
The Hublot King Power “Los Angeles Lakers” exudes a masculine and sporty, yet sophisticated, aesthetic with a powerful 48mm case in black carbon fiber. The purple and yellow embellishments, inspired by the LA Lakers team colors, are reflected throughout the piece. The dial features 4 zones of 12 minutes in black, yellow and purple, while the Los Angeles Lakers logo is strategically placed at 3 o’clock and the Lakers signature is visible on the sapphire case-back. Limited to 50 pieces total, each piece will be delivered with two interchangeable straps – one real yellow Lakers jersey on black rubber with yellow and purple stitching and one gummy alligator sewed on black rubber with yellow and purple stitching.