Elite Traveler Meets Maximilian Büsser, Founder and CEO of MB&F

Elite Traveler caught up with Maximilian Busser, CEO and founder of Maximilian Büsser & Friends (MB&F), at the UK’s premier watch exhibition SalonQP, where he talked about the company’s series of firsts with its latest two releases and explained why he continues to push the boundaries of watchmaking with daring designs like the HM4 Thunderbolt.

After more than a decade of creating traditional watches, Maximilian Büsser had a dream: he wanted to create three-dimensional kinetic art.

Today he and his team create 3D machines which are “impeccably engineered and finished and give time”, says Büsser.

Legacy Machine No.2 features the first ever double flying balance wheel movement, while HM5 RT has the first light convector ever in watchmaking. The CEO admits that making HM4 Thunderbolt – which took three years and a $3 million investment to make – was a big risk, but one that has paid off.

“Whatever I create, I create for myself. It’s a super selfish process,” he says, “but that’s the only way real innovation comes to life.”

Watch the video to see the full interview.