Sign up to our email newsletter

Be the first to know about the latest in luxury lifestyle news and travel, delivered straight to your inbox each week.

Sign up to our email newsletter

Be the first to know about the latest in luxury lifestyle news and travel, delivered straight to your inbox each week.

DEVON to Turn New Production Facility in California into High-Tech Lab

By Chris |  August 27 2013


devon_DEVON has launched a new production facility in Pasadena, California, which is currently under construction in order to develop it into a high-tech lab.

The company is working hard to spool up Tread 2 production as quickly as possible since acquiring the spectacular building.

Company founder Scott Devon said the Californian city is “an ideal location” for the company and the recently formed Devon Tech Labs.

“We carefully considered a variety of Southern California locations and settled on Pasadena because it’s a hotbed of innovation and creativity,” said Devon. “Our neighbors include world-renowned schools such as CalTech and the Art Center College of Design, as well as NASA’s Jet Propulsion Laboratory.”

DEVON has also hired a new Production Manager, John Thomas, who brings many years of manufacturing experience to the brand.

John is assembling a team of production engineers and watch assemblers, and DEVON is on track to in-source the production and assembly of the Tread 1 watch at the end of this year. This move will assist DEVON in making a dramatic improvement in quality control and customer satisfaction.

“We’ve been positively overwhelmed by the demand for Tread 2,” said Ehren Bragg, DEVON’s managing director. “So far we’ve taken over 300 preorders for the piece before the watch has even hit the market. That represents a full six months’ worth of production that’s been sold based only on photographs and a display of prototypes at this year’s Baselworld watch show.”

The lab is in the final stages of development, and DEVON will be celebrating with a grand opening party later this year.

Related Articles

Related Articles

Subscribe

Sign up to our email newsletter

Be the first to know about the latest in luxury lifestyle news and travel, delivered straight to your inbox each week.

Subscribe to magazine

Allow our ultra-luxe destination guides and exclusive itineraries to inspire your next vacation.