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By Chris | July 9 2013
This fall, New York City will welcome the fourth boutique in the world showcasing Swiss timepiece manufacturer BOVET 1822. The new flagship store at 50 Central Park South will join the brand’s three European stores based in Moscow, Baku and Berlin.
In the heart of midtown Manhattan, a short walk from 5th Avenue and located directly across from Central Park in the base of the iconic Ritz-Carlton Hotel, the iconic watchmaker is opening its first United States boutique. The 33-story Forbes Five-Star property offers a cosmopolitan experience mixed with the tradition that will makes the House of BOVET, with its own deep rooted Swiss history, feel right at home. This follows the company’s recent opening of the first of its boutiques in Europe earlier this year in Berlin’s new Waldorf Astoria Hotel.
BOVET 1822 timepieces are characterized by an unparalleled level of technical and chronometric quality. Benefiting from more than 190 years of expertise and know-how in Haute Horology, the artisans of BOVET 1822 are renowned for the mastery of their art, which finds expression particularly in the exceptional finishes and decorations of every component of a movement down to the tiniest detail, even if hidden from sight.
BOVET 1822 collections consist of masterpieces manufactured in discretionary quantities in addition to numerous unique pieces crafted over the years. Now a new collection has been added as the US boutique will feature a collection of 50 timepieces unique to the New York address and engraved to commemorate the opening. These timepieces will not be sold anywhere else in the world which has collectors eager to view the unveiling of the collection at the opening this autumn.
BOVET vows that patrons will discover within the new boutique a showcase of rare elegance entirely in keeping with the essence of the Swiss manufacturer’s timepieces.
The boutique’s design and finish is the result of cooperation between Swiss and American craftsmen. Walnut furniture lined with suede combines timeless classicism with a modern influence in a unique style.
An ideal setting, it has been created for collectors wishing to quietly uncover the most sophisticated mechanisms – embellished by the engravings or miniature paintings that have underpinned the House of BOVET since 1822.
The new boutique will open its doors 6 days a week, as well as for personal appointments for its sophisticated, international clientele.