Backes & Strauss Pop-Up ‘in Full Bloom’ at Harrods London

The world’s oldest diamond company is delighted to announce its new pop-up exhibition featuring the Harrods Princess pièce unique and a stunning floral clock in the Fine Watch Room of Harrods for the month of  October 2014.

The centrepiece on display is the Harrods Princess, a one-of-a-kind timepiece crafted exclusively for the Harrods  Biennale des Antiquaires Jewellery Exhibition. Hand-set with 80 Gemfields Zambian emeralds and 241 natural diamonds, the bejewelled timepiece is a demonstration of the brand’s exceptional craftsmanship, capitalising on many decades of experience.

Featured at the back of the pop-up exhibition is an impressive flower clock, designed after the floral Victoria  Collection. The clock takes its inspiration from “L’horloge fleurie” in Geneva, Switzerland, where every single Backes & Strauss timepiece is handcrafted. The composition of red and white roses are a tribute to the brand’s English heritage as Backes & Strauss marks its 200th years of presence in London, the architecture of which continues to inspire the design and style of the diamond-set wristwatches.

Several pieces from the Victoria and Princess Collections are also exhibited alongside the Harrods Princess.

“We have been working closely with Harrods since the launch of our brand, sharing a passion for English heritage and fine craftsmanship. The new pop-up stand at Harrods gives us a wonderful opportunity to showcase our unique competence in crafting bespoke diamond timepieces, catering to the most discerning  clients,” says CEO Vartkess Knadjian.

(Source: Backes and Strauss)