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By Chris | June 26 2013
Ulysse Nardin, a leader in timepiece invention and innovation, has opened its first mono-brand boutique in Switzerland, located on the Quai des Bergues banks, in Geneva, Switzerland.
Reflecting the brand genesis dedicated to marine chronometers, the boutique features a collection of the finest timepieces, including models from the Limited Edition Boutique Exclusive line, all presented in a sophisticated, nautical inspired setting.
“The opening of a Ulysse Nardin Boutique in Geneva marks another milestone in our history as it is our 18th boutique world-wide and the first in Central Europe and morever the first in Switzerland, the very heart of the watchmaking industry,” said Patrik Hoffmann, CEO of Ulysse Nardin.
“As an extremely innovative and independent manufacture, it was important for us to open the boutique together with a long time partner who we found with Chronométrie Kunz, an independent retailer, with a recognized experience of more than 100 years carried forward over 4 generations since 1896 in Geneva.
“When Sophie and Clarina Kunz approached us with the idea of opening a boutique together last Spring, it didn’t take us long to agree and go forward with the planning and the concept, which represents not only fine watchmaking but also reveals part of our important heritage in the manufacture of Marine timepiece,” he added.
The Boutique Exclusive line includes the Blue Toro, the Freak Diavolo Platinum, and the Blue Executive Dual Time watches symbolizing the pioneering and independent spirit of the brand.