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By admin | November 26 2013
Iconic brands Johnnie Walker Blended Scotch Whisky and Brooks Brothers have announced the launch of an exclusive holiday collection featuring a series of luxury offerings that celebrate their unique heritage and shared values of fine craft.
The centerpiece of the collection is a special edition bottle of John Walker & Sons’ rarest Scotch whisky blend that pays homage to the 195 year-old fashion brand.
The Brooks Brothers Limited Edition 1818 Johnnie Walker Blue Label features a custom engraving of the Brooks Brothers Golden Fleece on the face of the bottle and is limited to just 1,818 individually numbered bottles to celebrate the retailer’s founding in 1818 (SRP $249)
Also included in the collection is a Brooks Brothers Limited Edition Striding Man Tie. Made from pure silk and manufactured at the Brooks Brothers tie factory in Long Island City, New York, the tie is adorned with the iconic Striding Man, the Johnnie Walker symbol that stands for the brand’s commitment to personal progress ($79.50)
Career Gear – a non-profit committed to helping individuals in need take their next step in their personal and professional journeys – will benefit from a once-in-a-lifetime Johnnie Walker Brooks Brothers Experience for ultimate whisky adorers. This highly customized experience allows Brooks Brothers customers to host an exclusive scotch tasting in their own home for up to 26 of their closest friends.
The evening will be led by a Johnnie Walker Master of Whisky who will provide guests with an understanding and appreciation of the fine qualities of Scotch whisky. The host and guests will enjoy their very own engraved bottle of Brooks Brothers Limited Edition 1818 Johnnie Walker Blue Label and the Brooks Brothers Limited Edition Striding Man Tie and a percentage of the proceeds will be donated to Career Gear ($10,000).
“Johnnie Walker and Brooks Brothers are both pioneering brands with a deep commitment to innovation and progress,” said Brian Radics, Director of Scotch Whisky, Diageo. “This exclusive collection was inspired by our shared desire to create new, high-quality products and experiences that will create great memories for our consumers this holiday season.”
The Limited Edition Johnnie Walker for Brooks Brothers collection can be seen in the Brooks Brothers Holiday Gift Book 2013. Customers may purchase the limited edition bottle by calling 855.443.8327 or at reservebar.com; limited edition tie and exclusive experience can be purchased online at brooksbrothers.com or by calling 800.274.1815.
As two brands that have each achieved nearly 200 years of success producing high quality, carefully crafted products, Brooks Brothers and Johnnie Walker remind you to please enjoy responsibly this holiday season, as nothing shows style and sophistication more than staying in control.