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By Chris | August 13 2013
Mumbai-based jewelry designer and artist Nayna Mehta has officially launched her e-commerce website.
The website, www.naynamehta.com, features the new pink diamond collection, Naturally Pink™, as well as Nayna’s designs from her Diamond Slice Collection, Pressure Set Collection, Tassel Collection, and Mosaic Collection.
With over 30 years of experience in delivering masterful works of precious jewelry, Nayna’s signature collection, The Naturally Pink™, tagged as “Less Than One in a Million”, signifies the extreme scarcity and limited worldwide supply of natural pink diamonds.
The collection has an even product assortment of both bridal and fashion pieces, insuring its quality by using medium intense pink diamonds with pave work, and a unique double casting of rose and white gold.
As an ode to freedom and individuality, the one-of-a-kind pieces from the Diamond Slice Collection feature a combination of traditional brilliantly cut diamonds and gently faceted but highly polished diamond ‘slices,’ showcasing the more natural state of a diamond in free-form shapes rather than a traditional cut.
By use of technological advancements for jewelry making, the Pressure Set Collection’s pieces are set by using the pressure from the surrounding diamonds, allowing pieces to have a center diamond set securely in place, giving it a larger and uninterrupted look of uniformity.
The Tassel Collection embodies the playful side of its owner with its affordable tiny links of polished silver, which are delicately put together into long strands of sitting under various elements of earrings or necklaces.
Tirelessly sculptured to perfection, the Mosaic Collection’s pieces are a blend of all different cuts and shapes of diamonds uniquely set in a free-wheeling pattern, giving a truly distinctive look to the pieces of jewelry.
Each collection’s piece is firmly fashioned into the ‘Belief System’, stating that above all else, jewelry is about the passion of the one who gives and the emotion of the one who receives, unveiling a story for every celebration. This ‘Belief System’ is core to Nayna.
“The essence of any piece of jewelry is the hidden story, beating like a heart, inside the casing of precious metals and gemstones,” she says.
“My greatest inspiration is to learn about the special occasions and celebrations that follow the gifting of my jewelry.”
After years of working with talented artisans and designers in the industry, Nayna now has the opportunity to bring these products, manufactured with the highest global standards, directly to the mainstream consumer with the launch of her website.
Pictured above are ‘5 ct TW Slice and White Diamond Royal Danglers in 14 K Yellow Gold’, MSRP: $4,999.00. Products are available at www.naynamehta.com