Concept Boutique What to Where Launches in Rolle

Atelier What to Where is the latest project undertaken by fashion savvy blogger duo Lydia Pili and Macha Vananty.

Fashion designer and young entrepreneur by day and bloggers by night, these two young women wanted to create a store that would reflect their desires: A concept boutique that comprises a unique assortment of fashion, homeware, art, and beauty. Customers are invited to encounter the What-to-Where experience, which stems from their ingenious blog concept.

An encyclopedia of tips, tailored to the ‘almost’ perfect woman, the woman you aspire to be, and to help put an end to closet dilemmas, kitchen anxieties, travel monotony and general daily dissatisfaction. It´s with this exact spirit that the girls offer their clients the opportunity to take part in feminine and playful workshops, wine tastings, make-up tutorials, styling tips, smoothie bars, macaroon workshops and even decoration DIYs. In other words, creating opportunities to seek perfection whilst being among like-minded women and enjoy a fun night out in the process.

No stone has been left unturned to find the designers to compliment the typically elegant and contemporary decor. From the established to the unknown, What-to-Where showcases all the latest seasonal trends.

Since a big city wouldn’t have been atypical enough to become the new home of this charming concept, What-to-Where has settled in the peaceful town of Rolle. Overlooking the Lac Léman, Atelier What-to-Where is located at number 20 of the Grand Rue, minutes away from the renowned boarding school Le Rosey. So why not pop by after your coffee fix at the Cafe L’Arantele?