Brand Profile: H Moser & Cie

By Kristen Shirley

This story originally appeared in the March/April 2017 issue of Elite Traveler.

H Moser & Cie has never been shy about making a statement – for example, confronting the smartwatch with a mechanical “anti-Apple Watch.” This year, in an elegant protest against the newly loosened regulations of the “Swiss made” label, the company has removed the term from all of its timepieces, which are over 95 percent Swiss.

Available at Cellini in New York, contact Stephen Gindi,, +1 212 751 9824,

Venturer Small Seconds Purity

The company’s stunning fumé dials in a sunburst pattern are so iconic that the Purity watch doesn’t even include a logo – an indication of true luxury. This new release has a small secondsdial at 6 o’clock and is powered by an in-house movement. The power reserve is on the movement side.

$20,500 in 18K red gold, limited to 100 pieces

Swiss Alp Watch Minute Retrograde

This futuristic timepiece combines a high-techmovement from Hautlence with traditional haute horlogerie finishes. It has a grand feu enamel minute dial with a retrograde minute hand, jumping hours driven by a 12-link chain system and a window to showcase the beauty of the movement.

$220,000 in 18K white gold, limited to 10 pieces

Endeavor Concept Guilloché Limited Edition

The exquisite guilloché design on the sky-blue dialwas inspired by one of the founder’s original 19th-century pocket watches – recreated today by a master craftsman. The minimalist design in the Concept Series omits both logo and indexes. The watch has delicate leaf-shaped hands and a satin strap.

Approximately $26,500 in 18K rose gold, limited to 10 pieces