The Best of Both: Formula 1 Sees Ferrari Run on Hublot Time

Fernando Alonso

The partnership between the Swiss watchmaker Hublot and the Scuderia Ferrari team is now writ large, with the watchmaker’s branding now emblazoned on the new Ferrari F138 and drivers’ gear in anticipation of the upcoming Formula 1 Season.

Already Official Timekeeper & Official Watch of Ferrari and the Scuderia, Hublot will now have even closer ties with the iconic automobile. The contract between the two brands was first announced in November 2011, and the last year has seen more than 130 events and several fully sold-out limited editions, as Hublot has refocused its activities on the brand and the Scuderia.