Berry, grandson of the man labelled “Mr Yellow Pages”, holds the dubious honour of being the first owner of the Veyron in glorious evergreen.
The 47-year-old is renowned for his enviable car collection and boasts a garage including supercars, formula Formula One racers and vintage vehicles too.
Berry’s legendary grandfather, Loren M. Berry, built up the telephone directory industry to the extent that the family business, L.M. Berry & Company, was sold for roughly $1 billion in 1986.
That tidy sum will keep Mr Berry Jr in supercars for a little while yet.