The 7 Most Significant Trends at Baselworld 2013

Greg-SimonianBy Greg Simonian, Westime President

I represent the fourth generation of my family to work in the watch business, so for my entire life I have known that spring is the season to make a pilgrimage to Basel, Switzerland, to see the future of watchmaking.

You see, the annual Baselworld watch fair is the largest gathering in the world of watchmakers, retailers, journalists and watch enthusiasts. Over the course of eight days, 1,400 exhibitors present the tiny works of art they have been perfecting for the last year to a rapt crowd of 122,000 visitors. For Westime, Baselworld is where we first lay eyes on the new timepieces that we’ll soon offer for sale in our three stores, in Beverly Hills, West Hollywood and La Jolla, California. It’s a thrill to find unique, never-before-seen creations, but I also find it helpful to sniff out larger trends through the course of the show. The following seven developments seen at Baselworld 2013 represent trends you’ll soon encounter in the world’s best watch stores.