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Armarium Opens at Le Bon Marché in Paris

26th February 2019 // By Emma Reynolds

This Fashion Week, Parisian department store Le Bon Marché is collaborating with luxury clothing rental service Armarium to bring the latest Spring/Summer 2019 styles to your closet from now through the end of April. 

This esteemed collaboration makes it easy for those traveling for Fashion Week (and beyond) to don the latest SS19 season while on the road without having to pack loads of clothes, or purchase items they may never wear again. This is the first store outside of New York City and perhaps evidence of a growing interest in conscious consumerism.

Housed between Gucci and Valentino on the second floor of Le Bon Marché, Armarium has exclusive rentals, personal stylists and interactive tech, resulting in an experiential shopping experience. The pop-up, which opened on February 23 and will close April 22, partnered with tech company, Ordre, to showcase all styles in the store in a 360-degree view. Through this technology, you can see the clothes on the runway, as well as a behind-the-scenes look of each show.

Book a styling session with one of Armarium’s Style Brigade, elite stylists who can curate your own personal lookbook via the in-house robot, ARMIBOT, who puts you in touch with one of the stylists via video conference. This way, it feels as though the stylist’s are in the store and physically styling you.

Rent exclusive pieces from designers including Alexandre Vauthier, Alessandra Rich, Erdem, Haider Ackermann, Paco Rabanne and more.

The store is open Monday through Saturday 10am to 8pm; and Sunday 11am to 7:30pm.

Armarium at Le Bon Marché, 24 Rue de Sévres, Second Floor, armarium.com