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La Prairie Launches Skin Caviar Premier

6th September 2018 // By Emma Reynolds

La Prairie is synonymous with caviar. It was in 1987 when the Swiss brand debuted its first caviar product: Skin Caviar Dermo Beads before creating more caviar-infused products sourced from Siberian sturgeon, from eye cream to soufflé body cream to compact foundations. Recently, the brand expanded its range of caviar-infused ingredients with Skin Caviar Premier, a reformulated line with caviar mimetics to further promote lifting and firming.

As of August 2018, La Prairie remastered three of its staples: Luxe Cream, Luxe Cream – Sheer and Luxe Sleep Mask, all reformulated with Skin Caviar Premier. Caviar Premier is a blend of seven active ingredients, caviar extract and caviar mimetics being two of them, that helps lift and firm while increasing elasticity, more than just natural caviar alone. After use, skin is lifted, firmed and feels taut. Its hydration properties add a suppleness to the face and uncover a youthful glow, not to mention, the brand’s signature fresh scent remains the same.

Available in 50ml and 100ml formats, these three new Skin Caviar products also contain alpha hydroxy acids and microalgae extracts from botanicals that gently exfoliate and retexturize your skin. Green tea, chamomile and vitamins A, C and E increase water retention so your skin will be hydrated and protected no matter where the day takes you.

Those who love La Prairie know that there’s a method to the madness (or in this case, perfect skin). Apply after cleansing, use the brush to apply the Luxe Sleep Mask to maintain purity of the cream. During the day, we recommend the Skin Caviar Concealer (SPF 15) or Skin Caviar Essence-in-Foundation (SPF 25/PA+++).

Whether you’re visiting a La Prairie Spa or shopping around town, the cobalt blue bottles and jars with shiny silver tops are hard to miss. After all, what’s the point of owning such precious creams without an equally as beautiful jar to house it in?

For more information, visit laprairie.com

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