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By Chris | September 9 2013
As a company rooted in Hong Kong for 65 years, King Fook Jewellery has gradually evolved from being traditional to versatile; today, the traditional brand name means a widely trusted fine jewelry trader.
In the past, the business was all about 999.9 chuk kam jewelry. Now, commodities sold include fine jewelry, timepieces manufactured by top brands around the world as well as the remarkable productions of the company’s in-house design team.
October 2013 marks the 65th anniversary of King Fook Jewellery Group. Josie Ho, the famous pop singer and actress, will take up her role as the group’s ambassador once more, featuring in the latest ads for Masterpiece by king fook.
Both avant-garde and elegant, Josie is widely regarded as an artist who is readily adaptable to different styles. In the production of these latest ads, the renowned Joel Chu, who supervised the production, has presented Josie in beautiful, never-before-seen images in which she demonstrates the pieces in a mysterious-yet-suitably-romantic style.
Jewelry showcased in the campaign includes the ever popular Day Night Milky and Silver Diamond Collection, exclusive only-at-Masterpiece-by-king fook luxury watches from Europe and the latest items from Alain Philippe, Palmiero and Mattia Cielo.