Harrods Superbrands: Haute Couture On One Floor

By Zahra Al-Kateb

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World famous department store Harrods has launched its new Superbrands floor, further establishing itself as one of the most luxurious department stores in the world.

Situated on the first floor in the sprawling building, Superbrands features some of the biggest names in the fashion industry, including Chanel, Prada, Givenchy, and Alexander McQueen.

The launch party on June 3rd saw guests enjoy an array of cocktails and canapés whilst admiring Dolce and Gabbana’s elegant Spanish-inspired SS15 collection. Adorned with marble corridors and plush carpets, the Superbrands floor also boasts the first ever Ralph & Russo’s retail store.

Shoppers are able to purchase Alexander McQueen’s latest AW15 collection, handpicked by Sarah Burton in Japan, featuring a beige, blue and red color scheme.

The convenience of having an array of luxury brands, including Prada, Gucci, Dior, Miu Miu, Fendi, Louis Vuitton and more will leave guests spoilt for choice and is guaranteed to be a haute couture success.