Cocktail of the Week: Luceo Non Uro

By Olivia Cuccaro


Luceo Non Uro

Luceo Non Uro

  • 50ml Dalmore King Alexander III
  • 7ml sweet sherry
  • 7ml marsala
  • 6ml lbv port
  • 5ml brown sugar syrup
  • 1 dash of orange bitters
  • 2 sprays of Bond and Lillard 1917

To create our cocktail of the week, stir all ingredients gently to chill without excess dilution. Strain into a frozen martini glass, then use an orange twist for fragrance and discard.

This week’s history-inspired cocktail is served at Claridge’s Bar in London, but its meaning hails from Scotland where Luceo non uro is a family motto. Latin for “I shine, not burn,” the name of the cocktail is a tribute to the Clan Mackenzie, founders of The Dalmore whisky. Legend has it that during a hunt in 1263, a stag charged at King Alexander III of Scotland and it was Colin of Kintail, Chief of the Clan Mackenzie, who came to his rescue. To show his gratitude, King Alexander III awarded Colin the lands of Eilean Donan, the motto and the 12-pointed Royal Stag as his clan’s crest. In 1867, descendants of the Mackenzie Clan took ownership of The Dalmore distillery and displayed the crest that is still used on each bottle today.


Claridge’s Bar

If you prefer your whisky neat, in addition to Dalmore King III Claridge’s Bar also offers Dalmore 1978, Dalmore Constellation 1980 and Dalmore Selene 58 Years on its menu.

Should the English charm of Claridge’s Bar compel you to stay onsite, we recommend the hotel’s Grand Piano Suite. Designed by Diane Von Furstenburg, the glamorous suite features bold prints, marble fireplaces, private bar, grand piano and DVF photography. Guests have access to personal butler service, luggage unpacking, storage facilities and S-Class Mercedes transportation from London Heathrow Airport.

Claridge’s is located on Brook Street in Mayfair, London W1K 4HR. For more information, please visit