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ARTCELS Launches Virtual Art Gallery with HOFA

By Alex Martin |  May 4 2020


©ARTCELS / HOFA Gallery

Digital art investment platform, ARTCELS, will take virtual galleries to a new level of realism with the launch of its contemporary art exhibition, XXI, that is available exclusively online. The collection has been curated in partnership with Los Angeles-based HOFA Gallery and contains work by some of the world’s leading contemporary artists.

The online exhibition allows viewers to explore extraordinary artworks from blue-chip artists such as Banksy, Damien Hurst and Kaws. Using state-of-the-art technology to develop and 3D and HD platform, XXI offers one of the most immersive and realistic virtual gallery experiences to date.

ARTCELS has responded rapidly following the global lockdown caused by Covid-19. Art galleries around the world have been forced to close until further notice, leaving some of the world’s most beautiful pieces unadmired. This virtual platform not only provides relief for art lovers but offers entry into the world of contemporary art to those seeking new interests.

An art investor views Retna’s  Los Ne El Barrio, an abstract lettered painting finished with a rare blue diamond dust / ARTCELS / HOFA Gallery

Speaking before Monday’s launch, ARTCELS co-founder Elio D’Anna said: “It’s the very first time an art portfolio of this caliber has ever been presented as a virtual exhibition, and we’ve used the latest capturing and rendering technologies, guaranteeing a true-to-life experience. During this difficult time, we are hoping this exhibition will bring some relief to those in isolation and be a bright spot to all art lovers in America.”

The exhibition, which will be held in the Los Angeles HOFA Gallery, marks the launch of the ARTCELS platform in the US. It offers lovers of contemporary art the opportunity to invest in blue-chip art through shares. The platform was initially launched in London with 1,000 shares and was soon followed by an additional offering of 400 shares. Tech-savvy art lovers will be encouraged to invest in the carefully curated XXI portfolio and benefit from guarantees of 20% or more in returns and minimized risks.

D’Anna added: “ARTCELS’ first portfolio of works, ‘XXI’ , was carefully selected for its high-yield potential. Our goal is to ensure that our investors receive great returns and more importantly, can continue to enjoy their art investments through these new virtual exhibitions, especially during the pandemic.”

Strawberry Donut by Banksy, screenprint on paper, edition of 299, signed, dated and stamped (2009) / ARTCELS / HOFA Gallery

The virtual ‘XXI’ exhibition, staged at HOFA Los Angeles, will go live on May 4 and will be accessible via secure link though May 18.

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