By Doug Gollan
Reboot, detox and revive is the mantra of PureFlow Fitness, a year and a half old company that, if it has its way, will be soon at your favorite luxury hotel spa and gym or perhaps in your home. Billed as a passive cardiovascular workout, it was founded by fitness and rehabilitation industry veteran Andrew Barile (think power plate workouts) and Roger Moenks (better know as a celebrity and fashion photographer).
Timed with the launch of PureFlow is Moenks’ newest book, “i amecowarrior,” described as “portraits of the sustainability revolution.” The beautiful 296-page coffee table book includes interviews with “future generators,” each discussing their own projects and perspectives on making the workplace a better place. Interviewees include Francis Ford Coppola, Daryl Hannah, Robert F. Kennedy Jr., Lauren Bush, Ted Turner, John Paul DeJoria, Mayor Michael Bloomberg, Jim Clark, Jochen Zeitz, Brett Tollman, Richard Branson, Stella McCartney…52 movers and shaker in all.
Back on their business project, PureFlow’s key benefit appears to be getting the physical and mental benefits of a cardiovascular workout while relaxing, wired up on a high tech luxury bed resting, reading or clicking away on your PDA. Already the company has its own studios in New York and Los Angeles and a luxury London hotel announcement is promised imminently. Elite travelers in New York and Los Angeles can do the “workout” on a house call basis, or there are a couple of permanent variations if you want to purchase the equipment. It will run you around $100,000 depending on what you choose.
The connection to the book seems like you will enhance your own sustainability by working out on your back instead of pounding the pavement with your feet or jerking the weights and straining your shoulders. Of course you can comfortably read the book during your PureFlow workout, as there is no sweating involved.