It was five years ago when Lisa Nikfarjam recognized the need for something different in a homogenous fine jewelry marketplace –namely, rose gold. And against the advice of some friends and colleagues, Lisa boldly debuted colored diamonds, leaving other brands literally paling in comparison. Since then, Lisa Nik’s colorfully inspired collection has garnered a loyal celebrity clientele, among whom includes Jenna McCarthy and Geena Davis. Lisa Nik is produced in the U.S. and plans to expand into engagement and wedding rings. Lisa sat down with Elite Traveler to recount the risky business of her maverick jewelry making and shows us the difficulty of perfecting simplicity.