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Meet Virtuoso CEO Matthew Upchurch

Originally dating back to the 1950s, Virtuoso has become a leading ultra luxury travel advising service. Virtuoso member agencies generate $12.5 billion in annual sales making it the most powerful network in the luxury travel segment. Virtuoso CEO Matthew Upchurch sat down with Elite Traveler to describe growing global luxury travel trends and how aspirational clients can consider the value of trip advisors is similar to that of financial advisors.