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Grenada Makes a Pure Play for Luxury

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Grenada is honing its focus on “quality not quantity” Hon. Alexandra W. Otway-Noel said during ITB Berlin, the world’s largest tourism conference.  So if the island nation was a tiny presence at a show that spans 26 halls, features over 2,000 tourism promotion boards and attracts over 170,000 attendees, its upscale offers were certainly newsworthy.

 

A “citizenship program for investors” has just launched, a new FBO is operating but has been so busy that there hasn’t been time yet for an opening ceremony, and a mega-yacht marina is hosting the ships of oligarchs, royalty and IT billionaires.

 

“We want to go for the luxury market that is a bit off the beaten path,” the Minister for Tourism, Civil Aviation told Elite Traveler.

 

Using the brand “Pure Grenada” Otway-Noel said, “We appreciate that even famous people need a break.  We see them on the beach having a drink in their shorts.  It’s safe, it’s paradise.”

 

An Egyptian investor has broken ground on the first of three luxury hotels with about 500 rooms between them.  “The interest in (investing in) Grenada and the caliber of interest is very impressive,” she said, adding, “It’s at the global level.” Currently Calabash, La Luna, Spice Island Inn and Sandals La Source all attract the well heeled, Maca Bana and Mount Cinamon get top reviews, while at the ultra elite end Calivigny Island allows you to takeover your own island.

 

Roman Abramovich, Mick Jagger, Larry Ellison, Oprah Winfrey, Morgan Freeman are among the well known elite travelers who are spotted in Grenada.